*updated January 1, 2019
Lives are brought toGether at the kitchen table
There's a special connection that happens when people gather around the kitchen table. Surrounded by the comfort of food, discussing our recent travel, our health goals, and sharing our recipes with family and friends. This is what The Bewitchin' Kitchen is about.
Mostly Women
88.3% of The Bewitchin' Kitchen's audience are women.
Popular with millenials
Most visitors of The Bewitchin' Kitchen are between the ages of 25-34 (38%) and 35-44 (22%).
American & Canadian Demographics
76% of The Bewitchin' Kitchen's audience is located in the U.S.A.
13% is based in Canada.
Looking for a healthy lifestyle
The majority of TBK's readers are looking for inspiration when it comes to living a healthy lifestyle (recipes, tips, etc).
“It has been a pleasure working with Randa on various client campaigns via SJ Consulting. Time after time Randa has exceeded expectations, consistently finding unique ways to share key messaging in her own voice.” - Julie, SJ Consulting
Check out The recipes
I love to create and promote recipes on The Bewitchin' Kitchen. My goal is to make everyday, healthy, recipes with ingredients that people can easily find. Recipes are the highest traffic drivers to TBK.
Follow the adventure
My family and I found our love for travel a few years ago, and we share our adventures on TBK's travel section (including a Disney pregnancy announcement - see right). We travel to California at least once a year, Florida often, and across Western Canada as often as we can.
MEET THE FOUNDER...
Randa Derkson
Randa Derkson is a mother to an active six year old and a demanding newborn baby girl. She started The Bewitchin' Kitchen in 2009 as a way to share recipes with her friends and it has since evolved into a resource for all things food, health, and travel. She is a student culinary nutrition and will be graduating at the end of 2019. She focuses on turning classic recipes into a healthier option for her family and her readers, but don't worry, she always has time for a cupcake (or two).
